Shopping.com Partners Resource Center Knowledge Base
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How does seasonality impact my quality score?
Seasonality (such as holiday shopping season, Mother's Day, Valentine's Day, etc...) may cause fluctuations in traffic levels and quality of traffic. The Quality Score index is updated dynamically and the benchmark does reflect different shopping behavior as a result. Essentially it’s a moving target, so if activities on the web is such that there are more queries and clicks, but overall fewer transactions, our Quality Score index will reflect this behavior.
