Shopping.com Partners Resource Center Knowledge Base

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Search Engine Marketing (SEM) or Paid Search - benifits and drawbacks

There are many benefits to paid search - many of which have been outlined below:

  • Easy implementation
  • Does not require changes to your Web site
  • Unlimited number or variety of keywords
  • Ability to turn campaign on or off
  • Precise control of advertisement, landing page, price, and message
  • Easy to test efficacy of various components (landing page, price, etc) and easy to change your ads respectively
  • Access to millions of potential customers who are now just a click away
  • Ability to cap daily spend and maximum bid prices
  • Potential to significantly increase Shopping.com revenue shares
Though the benefits of paid search can be tremendous, there are certain elements of paid search that advertisers should be aware of:
  • Paid search can be time intensive and manual
  • Paid search can be costly if not managed carefully

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