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What is Value-Based Pricing?
We recognize that not all clicks convert equally and as a solution we are now switching to a value-based marketplace pricing model – Value-Based pricing (VBP). We will proactively adjust the charges per click to merchants by publisher source according to that publisher’s overall traffic performance. The amount we charge a merchant for each click will be based on the publisher’s overall traffic quality. We evaluate the quality of traffic from our distribution partners by measuring the conversion rate and the merchants’ click charges may be discounted based on the value of that traffic.
