Get Ready for 2007 Holiday Season

Dear Partner:

With the 2007 holiday season fast approaching, is your site ready to capture all of the increased traffic? Shopping.com is here to help you get ready for the busiest shopping season of the year.

Capitalize on the Upcoming Holiday Season Traffic Boom!

One of the best ways to maximize traffic monetization is to ensure that Shopping.com's API is optimized on your site. Below are some bullet points taken from the API Optimization Tips page to help get you started.

• Display a minimum of 3 merchant offers to increase Click Thru Rate (CTR). Show more offers by using 'ND=XX/NM=XX' in the API query string, where XX equals to the number of offers shown.
• Make sure the product ads you are displaying are relevant to content on your page
• Display pricing information, product images, specifications and ratings. The more the better!
• When you want to pull in results for a specific product, query the API with the Shopping.com product id.
• BEFID is the Shopping.com category, or form id. When you want to pull in results for a specific product, query the API with the Shopping.com product ID.

What's Hot This Holiday Season?

Shopping.com has the most wanted products this holiday season. Our staff has picked out our favorites! Come check out the Holiday Picks page. Below are the top 10 most wanted products on Shopping.com site.

Increase your revenue by targeting the top SDC products. Here are the Shopping.com Top Products for Sept.

Click here to see the Top 1000 Products on Shopping.com in September 2007

Seasonal Category CPC Increase

Increase your revenue by taking advantage of this seasonal increase! It is set to take place from 11/15/07 through 12/31/07 and adjustments will range from 10-25%. Normal CPC rates will be reinstated on January 1, 2008.

Click here to see the full list of seasonal category CPC in greater detail.

Shopping.com Partners Network - Knowledge Base

You asked, we listened! The SPN Knowledge Base is now launched, additional resources such as frequently asked questions, optimization tips, partners gallery, and blog are now available at your fingertips. Visit here for your one-stop-shop resource center!

We Would Love to Hear From You

Is there a topic that you would like us to address in the next newsletter? Write to us at partnersus@shopping.com